Remember when you were young…….and train journeys in most parts of India meant you saw this ubiquitous ad by the tracks everywhere: “Rishte hi rishte. Milen Prof Arora 28 Ragairpura, Karol Bagh, Nai Dilli…”
Remember the matrimonial ads in the newspapers: ‘….wanted suitable decent match for 19, 150 cms, tall, fair, milky-white gori, convent-educated, homely, comely, status family girl father having own house in South Delhi…..’? Or the slightly edgier ones, but as hilarious nonetheless: ‘Wanted suitable match for 27, innocent divorcee, sharp features……..’ Innocent? What does that mean? That they didn’t get past second base?
Well, how times have changed! Here’s an interesting picture, clicked by Mid-Day reader R Sridevi, that appeared in the Mumbai Mid-Day on Saturday.
Photograph by R Sridevi, from Mid-Day Mumbai
I wonder how this works. Do they teach people how to fall in love and then get married? Do they do the Indian version of a ‘dating game’, with all the various kinds of Aunties as chaperones? Do they match ‘attributes’?Shouldn’t their slogan be “Come fall in love…..with someone in our database!”? Have they dispensed with horoscopes? How the eff does one facilitate a ‘love marriage’? If indeed they fix you up with someone, can it still be called a ‘love marriage”? Or is this ad meant for the intrepid couple that, in the face of all kinds of opposition, elopes? Do these guys specialise in weddings for eloped (and on-the-run) lovers? All of the above? Some of the above? None of the above?